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At a recent meeting of a trade group, the lunch time speaker was Mac Fulfer, a lawyer and professional face reader. So what is a face reader and why am I talking about it in a blog about negotiation skills. Mr. Fulfer contends that there are about 150 facial characteristics that can be read to learn useful insights about a person. Before you scoff at this as a simple parlor trick, I spoke to nearly a dozen people who had been “read” by Mr. Fulfer and all were amazed at how much he knew about their personality and how they approach problems or projects or their careers etc. I had my face read and am unable to dismiss this system as a gimmick. So why should a mediator or negotiator care? Without training I do not know how useful learning to read faces could be in face to face negotiations